TRADER JOE’S BRANDING & PACKAGING REDESIGN

An old-fashioned company that offers an adventurous palate to customers through their revolving healthy, artisanal, local and organic foods, household items, baby products, pet products, and many more. They are inventive, clever and unique with their marketing strategies. Offering every-day low prices by carefully selecting their favorite products and directly working with manufacturers to cut costs. 

PRIVATE LABEL - BEYOND

“Pets for life”. A brand of products that focus around the life time of your pet, anything needed from puppy to senior that will be good for their health and wellness. 

ATTRIBUTES

Healthy, Thorough/ Complete, Light-Hearted

TARGET AUDIENCE

30-50 pet lovers who are passionate about their pet and take care of them, just as well as they take care of themselves.