Avedano’s serves its community as the go-to shop for all things meat. Offering a wide array of meats and their various cuts, Avedano’s functions as a deli of delectable edibles. Working with local farmers throughout California, Avedano’s prides itself on serving grass-fed beef, wild-caught and responsibly farmed fish, seasonal produce and hand-selected gourmet pantry items.
Redesign the identity and packaging for a meat market or deli of your choice. The re-design showcases the personality found within the store and its culture of the store.
By carrying the heritage of the store, American- Italian’s deli, I kept the the logo and the overall package design with the red and blue, with the look and feel of the American’s flag.