LOGITECH BRANDING & PACKAGING REDESIGN
Concept 1, Geometric (Polygons, 3D, CPU, customizable machines & components/PC, sleek, durable, diamond.) By focusing on what drives and building blocks for video games, we design a box for PC gaming peripherals that speaks directly to gamers. Concept 2, WYSIWYG (looks like what it is, an in-game pick-up) Using the sleek looks of the G Series products themselves, we developed a concept based on the idea of WYSIWYG.
Redesigning the packaging for high-end and low-end mouses and keyboards for the Asia market and also the U.S market.
As a group, we were in tune with our inner gamer centric focus and never shied away from that. Our designs are a product of gamer culture. Inspired by the interviews, research, discussions, debates, the gameplay, and most importantly what our core audience looks for in keyboard and mouse packaging. We got tons of useful information, which made our job much more palpable.