NEIGE ICE WINE
Neige (which means snow) is made from apples harvested in the fall and pressed at Christmas time. Their juice is then kept outside in the freezing winter temperature, in order to naturally separate the sugar from the water through the process known as cryo-concentration. This is the way they then obtain our precious syrup, they let it slowly ferment over a period of 6 to 7 months.
Select an existing wine packaging to redesign it, and hence recreate their current brand’s image as well as introduce a higher price point label to their product line.
I used the concept of 3 different weather seasons in order to define 3 different of alcohol levels. By making this wine more special, I have 2 wine glasses that are special made to crackle glasses to represent ice and cold.