TRADER JOE’S BRANDING & PACKAGING REDESIGN
An old-fashioned company that offers an adventurous palate to customers through their revolving healthy, artisanal, local and organic foods, household items, baby products, pet products, and many more. They are inventive, clever and unique with their marketing strategies. Offering every-day low prices by carefully selecting their favorite products and directly working with manufacturers to cut costs.
To re-brand Trader Joe’s to be a more organized and memorable brand as well as its stores in order to competing with other national chain supermarkets, such as Whole Food.
Re-identify Trader Joe’s as a mainstream chain supermarket that supplies organic food. Strengthen its branding and image by adding 5 new private label brands.