THE OBSESSION OF FANTASY
Lolita has become one of the larger, more recognizable styles in Japanese street-wear. Now gaining interest worldwide, Lolita is seen as one of many different styles that puts the word “cute” into Japanese fashion. In this emulation of Victorian style, the wearer customizes outfits by adopting a mixture of 21st century trends with traditional styles.
To promote the colorful ”Poptone” paper line for the French Paper Company, an American-based paper manufacturer.
To showcase the Poptone paper line using the concept of Lolita street fashion, Just like the various Lolita styles, Poptone has a variety of colors, materials, and textures.