TRADER JOE’S BRANDING & PACKAGING REDESIGN

An old-fashioned company that offers an adventurous palate to customers through their revolving healthy, artisanal, local and organic foods, household items, baby products, pet products, and many more. They are inventive, clever and unique with their marketing strategies. Offering every-day low prices by carefully selecting their favorite products and directly working with manufacturers to cut costs. 

PRIVATE LABEL - URBAN HARVEST  

“The garden is the poor man’s apothecary”. To give the sense or organization and structure, tying it back to the small-space concept.

ATTRIBUTES

Organic, Versatile, Functional

TARGET AUDIENCE

Ages 25+. For those that have limited space to grown food yet wish to grow it in small containers and spaces.